September 1, 2009
Did you know already…? The consumption of drinks with high sugar concentration can, in the case of physical activity, lead to a short dehydration. By the enrichment of vitamins and minerals such as potassium chloride (KCl), isotonic drinks make therefore a contribution to the quick liquid absorption in the body. With the motif of Isotonic drinks, K+S KALI GmbH continues its international ad campaign from September 2009 on.
Potassium chloride as a food additive may be used by the food industry, not only in isotonic drinks, but in a wide range of products. Among other benefits, the utilization of potassium chloride allows to reduce sodium chloride in convenience foods, thereby following the trend to more balanced nutrition.
During the upcoming months, K+S KALI GmbH will run worldwide ads referring to this topic, in relevant trade journals of the food processing industry. The motifs will be varied on a monthly basis, exemplifying the versatility of potassium chloride in the food sector.
The ads will feature a fresh, new KALI-design. You may look forwards to some exciting new motifs in the months to come.
New solutions for balanced nutrition
Production site Zielitz to produce food-grade potassium chloride shortly
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