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Jan 31, 2011

A New Year – a New Look: The current ad campaign of the K+S KALI GmbH perfectly expresses the strengths of the company’s potassium and magnesium fertilisers

K+S KALI GmbH starts off the new year with a great new ad campaign. In a new, clear-cut design, objects from everyday-life are shown and contrasted with the strengths of the company’s potassium and magnesium fertilisers. The objective is to present the advantages of specialty and standard products of K+S KALI GmbH in a way that will draw a lot of attention, and amuse at the same time. In terms of design, this approach entails breaking totally new ground.

A new black-and-white aesthetic guides the viewer through the campaign concept, creating a visible difference from competitors, and supporting the juxtapository character of the campaign. The familiar colour and design code of the K+S KALI GmbH will be integrated into the ads, creating a high recognition value.


Altogether, approximately 100 ads have been realised in 13 different languages: Is a sandwich really “nutritious”?, is a polar bear “winterproof”? or is the puppy really “sweet”? And what has a piggybank got to do with cereals, oilseed rape or sugar beet? The new ad campaign addresses all of these questions, boldly and simply. Korn-Kali will make oilseed rape “winterproof”, Patentkali will make vegetables “nutritoius” and ESTA Kieserit will make sugar beets “sweet”!

To agents and to farmers, this means: all advantages at one glance, and even more fun with the K+S KALI GmbH’s products. The current ad campaign of the K+S KALI GmbH is stylish, with a clear focus on product strengths. Brilliant? Brilliant!


If you’ve become curious about this campaign, we recommend keeping an eye out for the new ads run by K+S KALI GmbH. Check in all of the familiar trade magazines, or on the official website, at www.kali-gmbh.com.

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