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Jul 16, 2010

Fertilizers purchase in Italy

Compared to the application time when do Italian farmers buy fertilizers?

The following report on an experimental investigation ascertains the Italian farmers buy fertilizers just before their application (64.2%). Because of the intensive uncertainty on agricultural products’ market (cereals in particular) there is not a lot of free time in the schedule for planning.


Farmers are aware of the value of fertilizers on the yield and quality, though optimizing the use.


23.8% buys fertilizers one month before to avoid scarce availability problems during the maximum demand time; 7% buys them three months before application trying to take advantage of the best economics conditions.


Coming down from North to South the rate of these last minute purchases increases (73%), reflecting the extremely difficult situation of the southern agriculture and grain growth in particular.


People wait for understanding where the market is going to and when it’s not more possible to wait further on, buy fertilizers at the current price…


“Looking out of the window” in the past was a typical habit of little farms; nowadays it’s a common habit also of the big farms, not able to influence the market trend, and following this “not strategy”.


How much weigh a correct fertilization plan upon the yield?

More than 42.3% of farmers attach importance to fertilizers even if they have to deal with the product price of crops.


35.8% says without a correct fertilization (rate and time) is useless keep farming. 20.2% fertilizes only when it’s necessary because don’t see that quality pays adequately them back for fertilizers costs.


How much important is a correct fertilization plan on the quality product?

42% has to deal with the product price of crops. 34.5% believes without a sufficient fertilization the product is not appreciated on the market. 22.1% don’t see that quality pays adequately them back for fertilizers costs.


Who decides the fertilization plan?

35% follows advises of someone else (agronomist/technical adviser 63%, fertilizer producer 14%, agent/salesman 7% and dealer 3%).


In the 65% of cases, the farmer decides the fertilization rates and based them on: the own personal experience 45%, 20% soil analyses, other 11%, weather conditions 7,5%, technical policies for production 5.5%, fertilizers prices, 4.5%, extracted information 4% somewhere.


The most common Sales Channels

The three-fourths of farmers buy fertilizers from agricultural retailers (36.5%) and consortiums (37.8%). There’s a 20% rate supply oneself by cooperatives, associations and group purchasing organization.

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