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Dec 17, 2008

K+S Italia: Interpoma 08 – all about apples

In 2008, K+S Italia s.r.l. and K+S KALI GmbH exhibited at the Interpoma 08 for the first time. The exhibition took place in Bolzano, Italy early in November and is probably the largest apples fair worldwide. Visitors could gather all type of information related to apple production and marketing.

New apple varieties were displayed, information about seedling quality and sources were available, products for protection against pests and diseases were introduced. Fertiliser specialities especially suitable for apple cropping were offered, and different training systems were discussed.

K+S Italia were able to service a large number of visitors and the majority were growers, mainly from the region of Trentino, South Tyrol, Veneto, Piemonte and Emilia-Romagna. However, because of the importance of this show we were able to welcome growers from Austria, Slovenia, Romania, Poland, Greece, Russia and Latvia and even an organic apple producer from Chile was interested in our fertiliser products.

Most of the discussions circled around technical topics, the word wide situation of the fertiliser market and the possible future scenarios for prices. In particular the specification of our fertilizer products was of interest to the visitors, a lot of questions were related to timing, quantity and method of application. We could show that the optimal use of fertilisers has become a crucial factor in the economic success of production and focused on our products Patentkali, Sulphate of Potash, ESTA Kieserite, EPSO Top and EPSO Microtop.

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